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Practical, no-fluff guides on growth, tech and automation. Written by the people who do the work, with the occasional joke.
Articles
The #1 Reason Software Projects Fail (It's Not The Developers)
The FBI spent three years and $170m before scrapping a case-management system. The post-mortems never blame the coders. Here's what actually kills software projects — and the fix.
The Memo That Turned Amazon's Plumbing Into A $128bn Business
In 2002 Jeff Bezos forced every Amazon team to wrap its systems as services. Two decades later that plumbing earns more than the shops. Here's what to steal.
From 39 Half-Empty Pages To 170 In 72 Hours: The Nerdy.Money Relaunch
How we moved Nerdy.Money off WordPress, filled every empty page, added four free tools and a German version in 72 hours, and how to tell if your site needs the same.
Buy, Bend Or Build? The €26,000 Question Most Companies Get Wrong
"Don't build what you can buy" is good advice — until your team spends 500 hours a year gluing tools together. How to decide between buying, bending and building, with the maths.
We Fired WordPress: 56 Requests Became 15 (Here's Exactly How)
Our old homepage talked to 14 companies before you'd read a word. We rebuilt it on the edge — here are the before-and-after numbers, what it saves, and when WordPress still wins.
The 2-Hour Exercise That Finds Your Most Profitable Automations
Your team's wish list and its weekly to-do list point to very different automations. One of them is where the money is. A simple scoring method, a worked example and the maths.
6 Steps To A Digital Transformation That Sticks (Most Skip Step 1)
Digital transformation projects rarely fail because of technology. They fail for boring reasons — fuzzy goals, too much at once, nobody in charge. The six-step sequence that avoids all three.
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